One of the main characteristics of business today is constant evolution. In order to keep up with the dynamic pace of competition, companies must seek new prospects for growth and development. This means that they are in an infinite quest for innovations and ways to develop the scope of the activities they carry out.

For  the future plans for the development of the Bulgarian tailor-made shirt company SIRCROW MyShirt, we talk with Momchil Kostov, Brand Development Manager in Switzerland.

Tell us a little about yourself first? Who is Momchil Kostov? What have you been doing so far?

Throughout my almost 15-year career, I have been responsible for corporate accounting. During these years, I worked in three large international companies – TMF Group, Pernod Ricard and Kuehne & Nagel International AG. I have devoted much of my life to accounting and finance. In my hometown of Svishtov I completed both secondary school and university with this profile and logically continued my professional development in the same field.

Why Geneva? 

My last position was as CFO at the Greek office of the global forwarding company Küne and Nagel. I spent 5 years in Athens, which were very exciting and important for my professional development in a manager role. I left Greece and my last job to devote to my family in Geneva (Switzerland). I believe that every end is a new beginning and I look forward to my next professional and personal challenges.

And what is your relationship with the brand?

I am a client of SIRCROW in Bulgaria and I personally know Mihail Karpachev – one of the founders of the brand. I like his enthusiasm and his business initiative, so I decided that we could work together by testing SIRCROW MyShirt in Geneva – a market with different characteristics and capabilities than Bulgarian.

Why SIRCROW in Geneva?

Geneva is a city with a certain status. It symbolizes both best quality but also a very high standard of living. It is well known with a large number of international organizations, is well known for its large number of offices of international companies, its banks, its shops on a global scale and of course the production of certain luxury products such as clocks, jewelry, perfumes and designer apparel. Geneva is a business city with great potential and I think that SIRCROW with its quality and vision will be a great fit for the location and will appeal to the local market. 

Okay, Geneva is a city where there are lots of possibilities but a lot of competition too. How does SICROW stand out from the other custom-made shirt brands there?

SIRCROW is characterized by a flexible and modern market approach. The idea of a mobile consultant is innovative and rare in this type of service and I think it will definitely set us apart in the local market. The brand is interactive, modern and uses different marketing communication channels, which is not the case with traditional clothing ateliers. For us, it is very important to show customers the benefits of buying tailor-made clothes, which are at a very reasonable and affordable price, too.

This sounds great! Can you tell us a little more? At what stage is work on the opening of the new atelier in Geneva?

At the moment, we are in the process of finalizing the local market research and analyzing the potential of this service there. This is actually the basis on which we build this project.

The French version of our website www.sircrow.com is almost finished and we have also created a Facebook page specially geared towards our customers in Switzerland – https://www.facebook.com/sircrowshirtsgeneve/.

In addition, we are currently having discussions regarding the location of our physical atelier, as the plan is to be located in a brand new residential and commercial building, not far from the city center. The so-called Tower of Lyon (14 floors) is one of the tallest buildings in Geneva and is a model of modern architecture. The location perfectly reflects the vision and message of SIRCROW – modern, new, class and innovative. I believe our clients will feel comfortable there.

In the coming months, we plan a launching campaign, which will present our products to the clients in Geneva. Taking into account the measures taken to combat COVID-19, we aim to open in the middle of this year and we hope that we will soon have the opportunity to welcome our first customers on site.